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Anywhere Real Estate has appointed Barri Rafferty as its new chief communications officer and head of public affairs.
In this role Rafferty will lead Anywhere’s public relations, communications, government relations, and events and productions functions.
“I’m honored to take on a new challenge at Anywhere as it pursues its mission to provide a superior, end-to-end transaction experience for the millions of buyers and sellers following their homeownership dreams each year,” Rafferty said in a statement.
Rafferty has previously served as the CEO of Ketchum, a communications consultancy firm, and has led the Americas region of Sodali & Co, an international shareholder engagement firm.
“Barri is a dynamic leader with a proven record of success leading and elevating established global brands,” Ryan Schneider, the CEO of Anywhere, said in a statement. “Her expertise in delivering powerful messaging for a variety of stakeholders will be a substantial asset as we continue to strengthen our brands among broker, agent, investor, and consumer audiences alike.”