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Israeli startup eSelf AI has developed a technology that provides interactive AI real estate agents capable of answering questions and guiding prospective buyers through listings at any time.
“We are not only a face that is moving and speaking while the agent responds to the user, but we also have sharing video and image capabilities,” eSelf AI co-founder and CEO Alan Bekker told Fox Business.
Bekker explained that the company’s technology integrates large language models into a visual and interactive experience, comparing its impact to how “movies did for books” by making information more accessible.
The customizable AI bots created with eSelf AI’s platform have been adopted across various industries, including education, customer service, and real estate.
One of the companies utilizing the technology is Portugal-based real estate brokerage firm Porta da Frente Christie’s, which has reported $100 million in sales generated from leads provided by the AI agent.
Porta da Frente Christie’s CEO João Cília told Fox Business that the firm has seen great results since live-testing the AI agent about a year ago.
“We have more than 5,000 properties currently in our portfolio. It is impossible for a physical person to know all of the information regarding these 5,000 properties, but it’s not impossible for an AI agent to do so,” Cília said. “So, you as a customer are going to get, probably and most likely, a much better service right away than you will have with a physical commercial consultant because she knows — the AI agent knows — everything about all the properties.”
When customers engage with the AI agent, they provide basic details such as location preferences, budget, and the number of bedrooms. From there, the AI can filter listings and conduct virtual tours, offering detailed descriptions of available properties.
The AI assistant has also helped bridge time zone gaps for Porta da Frente Christie’s, which serves international clients, particularly from the U.S. and Brazil.
Cília said the AI ensures buyers can receive immediate responses despite the five-hour time difference, improving customer experience without requiring around-the-clock human staffing.
“In a certain way, it replaces the search that they have online,” Cília told Fox Business.
Looking ahead, Cília believes AI agents could significantly alter real estate sales by reducing reliance on human agents and cutting operational costs.
“If we can use it on a large scale in the long-term future or in the medium-term future, I would say, it can replace a lot of the physical commercial consultants, and in this sense make the operation of selling these properties much cheaper,” he said.
