HousingWireHousingWire
Virtuo, a Canadian company that offers an artificial intelligence (AI)-powered homeownership concierge platform, is launching operations in Texas.
The move marks Virtuo’s formal entry into the U.S. market, although the company has already assisted homebuyers in four states through partnerships with Canadian homebuilders.
Virtuo will partner directly with builders in Dallas, Austin and Houston to provide technology and support services aimed at simplifying the homebuying process.
The platform coordinates a range of services from contract to move-in, including utility setup, address changes and home maintenance.
“Texas was a natural first choice for our U.S. launch,” Casey Kachur, Virtuo’s co-founder and CEO, said in a statement. “From energy roots to entrepreneurial grit, the parallels between Alberta and Texas are striking.
“We’ve already had the privilege of working alongside Shane Homes in Canada, helping to enhance the homebuying journey for their customers, and we’re thrilled to continue that partnership as they enter the Dallas market.”
The expansion comes amid rapid population growth and new residential construction in Texas, where homebuilders are seeking digital tools to improve customer experience and stand out in a competitive market, company leaders said.
“With Shane Homes opening our first showhome in the Dallas area this summer, the timing of Virtuo’s launch in Texas couldn’t be better,” said Melanie Gowans, vice president of sales, marketing and interior design at Shane Homes Group of Companies.
“Virtuo has already helped more than 1,000 of our customers in Canada, consistently proving their value by making the entire homebuying journey more seamless and less stressful.”
Virtuo’s platform combines software with human assistance to help buyers manage their transition into homeownership.
Its features include HomieAI, a generative AI tool available around the clock that provides personalized support from the time a home goes under contract to long after the move-in date. For builders, HomieAI also serves to reduce demand on customer care staff by offering consistent, automated assistance.
“We founded Virtuo with the consumer in mind. Today’s buyers want more than a home — they want an experience,” Kachur said. “We help builders deliver that by removing the chaos from moving and creating one connected, digital journey that extends far beyond the handover of keys.”
The company said it has supported more than 30,000 homeowners in Canada and reports a 94% increase in partner recommendations as a result of its services.
