HousingWireHousingWire
Stellar MLS is partnering with real estate technology platform Rayse to provide brokers with a tool designed for greater transparency in transactions.
The Rayse platform tracks key agent activities, offering clients real-time insights into tasks such as responding to inquiries, negotiations and analysis of market trends. The goal, according to Stellar MLS, is to address a disconnect between consumer perceptions and the actual time that agents invest in sales transactions.
“Buying a home is a life-changing decision; from a consumer perspective, clarity, trust, and transparency are essential,” Merri Jo Cowen, CEO of Stellar MLS, said in a statement. “That is exactly why we are partnering with Rayse, to give buyers real insight into the process.”
A study conducted by WAV Group and Rayse found that nearly half of surveyed homebuyers believe agents spend fewer than 15 hours assisting them. But the actual time investment per deal often exceeds 80 hours.
Rayse co-founder and co-CEO Christian Dwiggins said the platform aims to build stronger relationships between agents and buyers.
“We are stepping into a new chapter in real estate, where success hinges on transparency and effective communication with consumers,” Dwiggins said. “Our platform strengthens the agent-client bond, and introduces a level of clarity and engagement that real estate has never seen before.
“This collaboration with Stellar MLS enables us to connect with more agents who can benefit from tools that strengthen trust with their clients.”
In February, REsides — which bills itself as an online, “borderless” MLS — announced its own partnership with Rayse to give REside members early access to the platform and its communication-focused features.
Rayse launched its communications platform this past fall to allow prospective buyers to track what their agents are doing in real time.
Stellar MLS is the largest multiple listing service in Florida, supporting 21 Realtor associations in the Sunshine State and Puerto Rico.
