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Statara Solutions has expanded its Statara Media Platform to include digital audio advertising, allowing real estate professionals, associations and advocacy groups to target audiences through podcasts and streaming radio.
The update was rolled out after months of beta testing. The company said its goal is to provide agents and affiliates of the National Association of Realtors (NAR) with new ad-buying tools for influencing policies that shape the real estate industry at the federal, state and local levels.
“This has been a very big project for the company,” Justin Allen, senior strategic consultant for Statara, told HousingWire. “Rather than using outside tech platforms to run digital advertising campaigns, we made the decision to build an in-house DSP. We’ve been adding functionality every few months. Last year, we introduced connected TV, and now we’re moving into digital streaming radio and podcasts.”
Allen emphasized the growing importance of digital audio in marketing strategies.
“The podcast and streaming audio markets have been exploding over the past few years,” he said. “This is another way for us to target key audiences and reach them where they are.”
The 2024 election cycle highlighted the power of podcast advertising, with more than 140.9 million podcast listeners expected in 2025, according to Statara.
For NAR professionals, the ability to place 15- and 30-second targeted audio ads is a unique opportunity to personalize engagement with their key audiences. Realtor associations can target key demographics, such as first-time homebuyers, while programmatic and private marketplace options allow for ad placements on specific high-reach podcasts or online radio stations.
Transparency and efficiency
Allen said that one of the platform’s key advantages is its built-in audience data and spending transparency.
Statara has spent two decades refining its data capabilities, allowing clients to launch campaigns faster than with third-party platforms, he added.
“When you’re spending $1,000 on ads, you know the great majority of that is going directly toward reaching consumers,” Allen said. “In the past, digital advertising hasn’t always been super transparent about how much goes to overhead, platform fees, or consulting. Our goal is to give clients full visibility.”
The platform also includes artificial intelligence-powered inventory filtering to ensure ads appear on reputable sites.
“It prevents wasted spend on low-quality domains,” Allen noted. “Clients can trust their ads are in safe, effective environments.”
Future growth, industry impact
With the real estate and legislative landscapes constantly shifting, Allen said the platform helps brokers and associations disseminate critical information.
“Whether it’s influencing elected officials on housing policy or educating prospective buyers, targeted tools like this are essential,” he said. “Digital audio is just one more way to cut through the noise.”
Looking ahead, Allen hinted at further innovations.
“Technology changes fast, and we’re always exploring new ways to reach audiences — whether through video, audio or emerging formats,” he said. “This expansion is about making sure our clients can engage their audiences more effectively than ever.”
