HousingWireHousingWire
Rocket Companies today announced the launch of Rocket.com, officially putting Rocket Mortgage and Rocket Homes on the same platform. Per a release from the Detroit-based fintech, the Rocket.com website is an AI-driven, “intuitive” experience.
The announcement comes shortly after Rocket unveiled the first stage of its rebrand and is a part of the company’s conscious effort to unify Rocket’s many companies under a single umbrella.
“Rocket.com is designed for serious buyers and sellers, offering a streamlined path to homeownership,” said Jamie Belsky, chief product and design officer at Rocket. “The platform combines Rocket Mortgage’s award-winning service with Rocket Homes’ search and deep property insights. By leveraging AI technology, we are making buying a home more accessible and achievable for everyone.”
Rocket’s AI Agent can be found on the site, which provides 24/7 support, answers real estate and mortgage questions and keeps clients and real estate agents informed about interest rates and market trends. The AI Agent streamlines tasks such as filling out applications and connecting users with Rocket Mortgage bankers.
Since its launch, the company claims that its AI tool has tripled its conversion rate from website visits to loan closings.
“Rocket.com is a significant milestone for the company and the future of homeownership,” Belsky continued. “With this intuitive platform, we will remove traditional barriers for homebuyers through instant offers, AI-powered financing and Verified Approval Letters. We want to create a process that empowers clients with confidence, making it faster and easier for them to achieve their dream of owning a home.”
The Rocket.com domain name was acquired by the company in November 2024 for a reported $14 million. The purchase was confirmed by Rocket CEO Varun Krishna in the company’s third-quarter 2024 earnings call. Krishna said during the call that the purpose with the Rocket.com domain would be to create “a site that will unify the homeownership experience across home search and mortgage in the coming months.”
