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Details regarding Compass‘s soon-to-be-released artificial intelligence (AI) platform were shared by CEO Robert Reffkin during a company retreat this week.
“We continue to invest over $100 million in technology every year, building more and more tools that can help you stand out and run a better business,” Reffkin told the audience. “And in this amazing era of AI, the things we are going to be able to build for all of you are going to be unlike anything our industry has ever seen.”
During his remarks, Reffkin painted a picture of what Compass agents can expect from the AI-powered platform — a toolset that aims to revolutionize the agent experience through automation, smart recommendations and real-time support, he said.
“Imagine you just finished meeting a new prospective buyer. You are in between appointments in your car and can’t wait until you are back in your office,” he said. “What about if you could just tell the Compass AI what you need it to do and it does it for you?”
AI platform release
Reffkin’s keynote speech featured a video demonstration of the platform’s capabilities. These include instantly generating client tours and managing calendars, drafting disclosures, creating comparative market analyses (CMAs) and even preparing complete marketing packages — all through voice or text commands.
“Create a tour for my buyer with every property we are going to see, let the listing agent know what time we want to come and add it all to my calendar,” Reffkin offered as an example. “Fill out all of the forms and disclosures and send it to them so it’s in their inbox.”
The platform’s promise goes further than task automation. Reffkin described a future where Compass AI proactively supports agents by identifying clients who have become active again, preparing outreach emails and surfacing opportunities based on market trends.
“Imagine waking up in the morning and having Compass AI tell you that one of your clients who you haven’t worked with in two years has started looking at listings and that it went ahead and drafted an email for you to send them,” he said.
A beta version of the new platform is slated to roll out to select agents next month, with a broader companywide release later this year.
Reffkin highlighted ongoing investments in expanding the company’s referral network, coaching services and personal branding support — all of which are designed to help agents grow their businesses.
“We are going to help you stand out, be different, be special and be the superstars that you are,” he said. “And we are going to make sure the consumer knows that the industry and this entire business is powered by you, and that every search should not begin on a portal but with an agent.”
Speaking up for agents
Reffkin reiterated the company’s commitment to advocacy on behalf of agents by pledging to push industry organizations and portals to provide better support.
“I will continue to try and rally our competitors and every firm to stand up for your rights,” he said. “I will be tireless in my push that (the National Association of Realtors) and MLSs stop taking the billions of dollars of dues and fines you pay every year and use those funds to restrict and limit you, but rather support you.
“I am going to continue to push portals to put your names back on your listings, to be partners to all of you and support you as equitable participants in this business — and not companies that use your data and listings to further their financial goals.”
