HousingWireHousingWire
RealReports, a property data technology firm, has entered into a partnership with MLS Now, Ohio’s largest MLS, to provide its artificial intelligence (AI)-driven real estate platform to more than 14,000 agents across Ohio and West Virginia.
The collaboration gives MLS Now members access to RealReports’ data aggregation platform and its AI tool, Aiden, which is designed to answer property-specific questions and analyze housing information in real time.
“RealReports is one of the very few transformative tools providing substantive value to agents in today’s increasingly complex and challenging real estate landscape,” Garry Marsoubian, CEO of MLS Now, said in a statement.
“The RealReports team has built a powerful, seamless solution, equipping our members with data-driven insights to better serve their clients, while also generating new business and leads.”
RealReports has rapidly expanded its footprint in the real estate technology sector. The deal with MLS Now marks the company’s 15th such agreement in 2025.
James Rogers, CEO and co-founder of RealReports, said the partnership reflects both organizations’ focus on adopting emerging technologies.
“MLS Now’s proactive approach to technology adoption aligns perfectly with our mission of advancing the industry,” Rogers said. “The unprecedented pace of our growth underscores the transformative potential of our solutions. Agents who embrace AI-driven tools today are positioning themselves — and their clients — for unmatched future success.”
The RealReports platform pulls data from more than 60 nationwide sources, providing a consolidated view of individual properties. Its AI adviser, Aiden, processes large volumes of real estate data to help agents with tasks such as reviewing documents, identifying leads and preparing listings.
Zach Gorman, the company’s chief operating officer and co-founder, said the goal is to support agents across all phases of the transaction.
“Whether it’s generating leads, preparing compelling listing presentations, or accelerating document review, our platform supports agents in consistently delivering superior outcomes,” Gorman said. “MLS Now’s commitment to innovation makes them an ideal partner as we continue our nationwide expansion.”
MLS Now serves agents across 32 counties in Ohio and West Virginia. It is affiliated with 12 local real estate associations.
