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The HousingWire award spotlight series highlights the individuals and organizations that have been recognized through our Editors’ Choice Awards. Nominations for HousingWire’s 2025 Marketing Leaders award are open now through April 30, 2025. Click here to nominate a Marketing Leader.
Great marketing doesn’t just sell a product — it shapes industries, builds trust, and drives real impact. That’s why HousingWire is honoring the outstanding accomplishments of marketing execs in mortgage and real estate with the Marketing Leaders award. For the past five years, this prestigious recognition celebrates the most innovative and influential marketing executives in the industry. These leaders are the visionaries behind the strategies, campaigns, and branding efforts that push the industry forward.
In honor of the 2025 nomination period opening, HousingWire reached out to past Marketing Leaders honorees to see how the recognition has impacted their careers over the past year or more and what it meant to them and their teams.
“The [award] meant a tremendous amount to me and the entire marketing team. For me personally, it was incredibly validating. It affirmed the strategic direction we’ve been pursuing and the hard work we’ve put in to elevate our brands and drive results. For the team, it was a powerful motivator. It provided tangible recognition for their dedication, creativity, and collaborative spirit. It reinforced that our collective efforts are making a real impact within the industry, and that’s incredibly rewarding.” — Heather Zeller, Vice President, Marketing and Veros Real Estate Solutions | Valligent
“It was certainly an honor and a great validation of our team’s efforts over the past few years to increase our brand awareness and impact. We have really focused on thought leadership, contributing expertise, and highlighting solutions within the housing ecosystem, and I really appreciate the opportunity to celebrate the results.” — Kenon Chen, EVP of Strategy and Growth at Clear Capital
“You can’t be a leader on your own. By definition, there have to be other people involved. That’s what makes being recognized as a Marketing Leader so special for me. Because it acknowledges the hard work of the marketing team that represents the CENTURY 21 brand. Without their expertise, dedication, and most importantly, their trust, I wouldn’t be deserving of any recognition in the first place.” — Victoria Keichinger, Vice President, Head of Marketing at Century 21
“It’s taken a few pieces of humble pie for me to officially call myself a marketing leader. But looking at the stats, it’s hard to deny the effort I’ve put into this industry for more than a decade. (And I still love every second!). Being named a Marketing Leader allowed us to double down on the expertise we offer this industry in our field, but also helped us introduce our service and expertise to new segments of the industry, such as reverse mortgages for example. Being a HW Marketing Leader was the springboard we needed for our own PR efforts!” — Wayne M. Stanley, President, CEO and Founder of Bowe Digital
If you or someone you know is making waves in housing industry marketing, now is the time to nominate! Click here to nominate before nominations close April 30, 2025.
