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Meet Collov AI: The world’s first listing marketing AI agent built for real estate by Collov.ai for HousingWire

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Staging a home can make or break a sale — but the traditional approach is broken. Furniture rentals, photography sessions, and weeks of back-and-forth leave agents stuck in the past. Even the traditional virtual staging solutions take days to turnaround, while today’s buyers make decisions to attend an open house online—often in seconds.

In a world where Zillow browsing happens at lightning speed — and 97% of buyers begin their journey online — the quality of listing visuals isn’t just a differentiator; it’s a dealmaker. The ability to deliver high-quality, tailored images instantly has become a strategic necessity.

Collov AI: A smarter, faster and an AI way to stage

Collov Inc., a Silicon Valley-based startup, is transforming the property marketing process with Collov AI, the real estate industry’s first listing marketing AI Agent. Purpose-built for real estate professionals, it replaces outdated workflows with an intuitive, one-click virtual staging solution that is faster, more cost-effective, and dramatically more scalable.

Collov AI leverages proprietary model training to develop its AI agent, enabling it to understand architectural context, interior design principles, and staging best practices tailored specifically for real estate applications.

What used to take days — or even weeks — can now be done in seconds, as easily as chatting with a trusted colleague who understands listing design inside and out.

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Niche to necessity

Virtual staging has evolved from a niche add-on to a critical marketing tool. Rather than physically furnishing a space, virtual staging uses digital design to turn empty rooms into beautifully styled interiors. The result is a flexible, affordable way to present properties that resonate with specific buyer groups.

But traditional virtual staging services still come with baggage: high per-image fees, outsourced labor, slow revisions, and fragmented billing for extras like dusk edits or decluttering. According to HomeJab’s 2025 Photography Pricing Guide, virtual staging runs about $50 per photo, making full-property staging a $300–$800 line-item, before revisions.

“Until recently, virtual staging wasn’t a real alternative,” says Payton Stiewe, Real Estate Advisor at Engel & Völkers San Francisco. “It was costly, slow, and often looked artificial. That changed when I found Collov.ai.”

Collov AI changes the game

Collov AI uses proprietary AI agents to stage photos with photorealistic results in seconds. Agents can choose furnishing styles, swap layouts, and make advanced edits—like room decluttering or adjusting lighting—all in one easy-to-use platform. They can even allow potential buyers and renters to play with the design to spark imagination and drive engagement with the property.
With prices starting at just $0.15 per image, it’s a fraction of the cost of traditional staging, making it possible to scale across entire portfolios without sacrificing quality.

No learning curve, no compromises

Agents are busy and do not have the time to learn complex new tools. Collov AI’s Virtual Real estate professionals don’t have time to learn complex new tools. That’s why Collov AI’s Visual Agent is designed to be as simple as taking a photo.

“With Collov AI, if you can take a photo, you can stage it,” says Xiao Zhang, co-founder and CEO of Collov AI, who holds a Ph.D. from Stanford. “We’re building technology that removes friction from the creative process and gives real estate professionals total control—without the learning curve.”

The platform handles everything from decluttering to enhancing low-resolution images to 4K quality.

More than staging: Total creative control

With the Collov AI’s Visual Agent, users can transform photos even further with simply chatting – turning day into twilight, swapping wall and floor finishes, or changing the style, material, or color of any furniture piece. Users can even upload specific furnishings to reflect a brand or their personal aesthetic vision.

This level of creative control empowers real estate professionals to tailor listings for specific buyers — without waiting days or paying extra fees.

Built-in compliance builds up trust

With extensive industry knowledge and a clear understanding of real estate regulations, Collov AI is built to protect listing integrity. It does not modify photos in ways that distort room dimensions or alter permanent fixtures. The system also adds virtual staging disclaimers automatically, ensuring full transparency for MLS and online listing platforms.

This attention to ethical design standards helps real estate professionals stay compliant with local and national advertising rules, avoid misrepresentation, and build long-term trust with both buyers and fellow agents.

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Proven results, real impact

Collov AI’s customers are already seeing results. 

“We’ve used Collov AI on multiple listings and buyer consultations,” adds Stiewe. “The turnaround is fast, the cost is a fraction of traditional staging, and in this market, it’s a smart, strategic move.”

Samuel Yang, PREC* at Nu Stream Realty, called it “jaw-droppingly realistic,” crediting it for reviving a listing that sold after two months of inactivity. Noelle Tietz, of Realty Rents and Sales, reported that a condo sold within 12 hours of uploading Collov AI–staged photos—so compelling that the buyer’s agent requested permission to reuse them for rental marketing.

Across markets, listings using Collov AI consistently generate higher engagement, more inquiries, and faster, stronger offers.

The future is here

AI-powered virtual staging is no longer a nice-to-have—it’s a must-have for professionals who want to move faster, stand out online, and provide greater value to clients.

“Whether you’re a real estate agent, developer, investor, or property manager, Collov AI supports your goals across residential and commercial projects,” says Laura Lin, Head of Growth at Collov AI. “From boutique firms to independent agents, our platform helps everyone scale their marketing and elevate their listings”

Over 10,000 real estate professionals from top brokerages like Compass, Keller Williams, RE/MAX, Coldwell Banker, SERHANT. and Sotheby’s are already using Collov AI’s Visual Agent to transform their marketing and simplify their work flow.

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