HousingWireHousingWire
Lone Wolf Technologies is reportedly discontinuing LionDesk, the customer relationship management (CRM) platform it acquired in 2021.
LionDesk will remain operational through September, giving users time to migrate their data and transition to Lone Wolf’s new CRM known as Relationships.
Customers will be able to transfer their contacts and are being offered accounts with full migration support, Lone Wolf CEO Jimmy Kelly told Inman.
“This is not a decision we take lightly,” Kelly said. “It’s been part of our family for a few years now, but when we got into LionDesk we learned, unfortunately, that it wasn’t going to fit the need of that longer-term vision.”
Kelly told Inman that technical limitations prevented LionDesk from scaling in line with Lone Wolf’s vision.
The company began to notify customers of the shutdown “a few weeks ago,” according to Kelly.
The new CRM, Relationships, can be purchased independently. Pricing will be comparable to LionDesk, which started as low as $25 per month for some accounts, Inman reported.
“At the time, we didn’t have front-end pieces, and LionDesk was actually our first CRM acquisition because we felt we’d go with an industry favorite as opposed to build a CRM from scratch,” Kelly said. “The second part was we wanted to bring in some folks with really strong industry backgrounds.”
Lone Wolf software is used by more than 9,000 brokerages and 1.5 million agents. The company has partnered with more than 300 multiple listing services and 60-plus Realtor associations.
LionDesk was one of several real estate tech companies Lone Wolf acquired in a short period of time. These included HomeSpotter and W+R Studios, the maker of Cloud CMA.
