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Lone Wolf Technologies, a real estate technology company that has been in business for decades, unveiled its reimagined brand identity last week as an effort to “blend technology with human-centered design to better serve real estate professionals,” per a release from the company.
“This isn’t just a new coat of paint,” said Lisa Lausten, senior vice president of marketing at
Lone Wolf. “Our brand evolution represents a deeper transformation in how we serve our
customers. We exist to help real estate professionals help their clients. Our role is to ensure
technology amplifies their vision rather than obscures it, clearing the clutter so they can focus on what matters most – turning possibilities into progress.”
Lone Wolf partnered with industry-leading agency 1000 Watt to reimagine its visual identity and messaging. Marc Davison, chief creative officer at 1000 Watt, shared that the rebrand was a combination of honoring the company’s 35-year history while offering a modern approach.
“Transformations often begin by seeing the familiar in a new way,” commented Davison. “Reimagining Lone Wolf’s brand was about honoring the trust and connection they’ve built with real estate professionals while showcasing their leadership and innovation in the industry. We retained elements of the identity that evoke familiarity and stability, but pushed the design and palette to reflect a modern, forward-thinking brand that truly represents what Lone Wolf stands for today.”
Lone Wolf’s blog showcases the brand’s new forest green palette and simplified logo, explaining that “[the] transformation goes beyond aesthetics. It represents our renewed focus on creating technology that enhances rather than complicates the real estate journey.”
However, the rebrand goes beyond visual elements, demonstrated by the formation of Lone Wolf’s Proptech Advisory Board, also announced last week. The board, which is made up of 28 real estate industry leaders, includes professionals from prominent franchises, MLSs and REALTOR associations across North America.
“Technology should make real estate professionals better, not busier,” said Vanessa Bergmark, CEO of Red Oak Realty and a Proptech Advisory Board member. “As an owner of a brokerage, I see firsthand how critical this alignment is. I’m thrilled to be part of this advisory board because Lone Wolf is taking the initiative to listen to the industry before building —that’s the kind of partnership brokers have been waiting for.”
Jimmy Kelly, CEO of Lone Wolf, shared that the board members’ insights will help the company identify market gaps and develop realistic solutions. “Real innovation comes from understanding real challenges,” he said. “By bringing together this extraordinary group of industry leaders, we’re making active listening a cornerstone of our strategy.”
