There’s no better time to set your outreach goals than the onset of a new year. This article contains the perfect mix of personal and professional content to introduce yourself and your expertise to your audience and build deeper connections with your clients.
31 Real Estate Social Media Post Ideas for January 2025
Week 1
Jan. 1 – Happy New Year! Spread optimism through your sphere by sharing your resolutions with your followers. Whether you’re striving for a specific achievement or an aspirational word, get the engagement started by letting your clients and leads in on it.
Jan. 2 – What else is new in 2025? Use a Home Value graphic to help your followers understand the up-to-date value of their homes.
Jan. 3 – The programming is popping! Check in with your community’s recreation center to see what kinds of classes are being offered this season. Then ask your audience if they’re more interested in the cake-baking or the calligraphy … 
Jan. 4 – Brr! It’s getting chilly out here! Share a picture of you with your favorite hot beverage to let your followers know how to get the blood pumping on a Saturday!
Week 2
Jan. 5 – The business week is nearly upon us! Share a picture of your new year office OOTD and show ‘em you’re ready to start the year strong.
Jan. 6 – It’s Meteorologist Monday! Share the five-day forecast for your city and be sure to include some service recommendations if severe weather may be on the way.
Jan. 7 – There’s so much in store! Let your community know with a post about a listing that’s coming soon! Use a Coming Soon graphic from Designs to get started.
Jan. 8 – Are your clients looking for a little glamor? Show off three listings that feature a chandelier in the home. 
Jan. 9 – A lot of people are looking to improve in the new year! Share something that has served your body, mind, or spirit over time, whether it be a purposeful habit or a unique perspective.
Jan. 10 – The future looks bright, but so does the present! Show how well you know the neighborhood by sharing a picture of the hottest spot with the best view in your market.
Jan. 11 – Where would we be without our pets? 
Snap a photo of the creature that lives rent-free in your home. If you’re not into animals, just go for your favorite cuddle buddy.
Week 3
Jan. 12 – Time to go shopping! Share your newest listing with a For Sale graphic.
Jan. 13 – Are you really a member of the community if you don’t go ice skating in winter? 
Let your audience know the best place to rent some skates and hit the ice.
Jan. 14 – Share who is shaking up the community. 
Highlight a new business that just opened up.
Jan. 15 – Get out your Market Expert graphics. It’s time for the midmonth market update. Showcase your expertise with this month’s hottest neighborhoods and listing stats. 
Jan. 16 – Cast a spotlight on the creativity that’s happening in your market. Share the details for a local art show to get your audience inspired.
Jan. 17 – It’s Friday! Share a favorite cocktail or mocktail recipe to help your audience get the weekend started. Ask them to share their favorites in return.
Jan. 18 – Can you squeeze a social post in today? Share your favorite scheduling tool or fresh 2025 calendar with your followers. Ask them what they do to manage their time effectively. 
Week 4
Jan. 19 – Build up hype for a new listing that’s ready to show with an Open House graphic.
Jan. 20 – It’s Martin Luther King Jr. Day! Celebrate the world-changing leader with a holiday graphic and share with your audience what his legacy means to you.
Jan. 21 – Show your sphere how you spent your long weekend and ask them to join the discussion.
Jan. 22 – Let’s spread some positivity. Share something that brightened your day. 
Jan. 23 – Signed and sealed! Show off a listing that’s just sold with a graphic in Designs.
Jan. 24 – You belong. Highlight the diversity in your community by spotlighting a minority-owned business in your area.
Jan. 25 – It’s Snap Saturday! Inform your audience where the market is heading with a Neighborhood Snap in Designs.
Week 5
Jan. 26 – Sunday can be a great time to get reflective. Share the philosophies that guide your life and ask your audience to share how they create meaning every day.
Jan. 27 – What does your market look like when the lights go down? Post a picture of your neighborhood at night. 
Jan. 28 – You know your market best. Prove it with a Market Expert update.
Jan. 29 – Happy Hump Day! What’s your favorite way to spend it? Post a picture in your story of the perfect night out. See if your followers agree!
Jan. 30 – What do you do when you’re looking for some grub on a Thursday night? Show what you know by highlighting the best late-night bites in your area.
Jan. 31 – Happy end of the month! Check back in on your 2025 goals. 
What’s been working? What hasn’t?
Looking for more inspiration? Follow us on social!
@https://www.instagram.com/kellerwilliamsrealty/
@https://www.facebook.com/KellerWilliamsRealty/
@https://www.linkedin.com/company/keller-williams-realty-inc
Share Your Tips and Strategies
Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!
