HousingWireHousingWire
The housing industry is shaped by shifting consumer expectations, rapid technological advancement, and a turbulent economic landscape. As mortgage and real estate leaders work to navigate what’s next, the perspective of those who’ve helped shape the industry is more important than ever. HousingWire reached out to past Women of Influence honorees to answer a timely question: What is one trend that you believe will define the next five years —and how are you preparing for it?
Their insights offer a candid look at the challenges and opportunities ahead, from digital transformation and affordability concerns to changing buyer priorities and behaviors. These women continue to lead through innovation, resilience, and vision — offering not just predictions, but actionable strategies for adapting to a fast-changing market.
Nominations for the 2025 Women of Influence award are open now through May 30. Click here to nominate someone: https://10215.evalato.com/
“In luxury real estate, the line between homeownership and lifestyle is blurring — and wellness is leading the shift. Buyers today aren’t just looking for square footage or views; they’re seeking spaces that support longevity, ease, and connection. From clean-air systems and biophilic design to walkable communities and on-site organic gardens, emotional, physical, and environmental well-being are becoming central to the home search. I believe the next five years will be defined by how our industry responds to this evolution — not just in what we build, but in how we frame value and long-term investment.” – Hilary Farnum-Fasth, Broker & Owner, Corcoran Reverie
“Consumer trust and transparency. Buyers and sellers are more informed — and more skeptical — than ever. They’re not just looking for agents; they want advisors who are tech-savvy, emotionally intelligent, and deeply honest. We’re leaning into this by helping agents build personal brands, sharpen their communication, and use data to educate, not intimidate clients. The future of real estate is high-touch and high-trust..” – Kimberly Hare, President at Fay Servicing, LLC
“The most significant trend in real estate is clearly AI. Four Seasons SIR has made it a priority to educate our advisors and staff on the many ways AI can augment their roles. We also make it clear that AI is vital to being relevant and competitive now and in the future. Yet, most importantly, human connections and relationships will always be essential in building, retaining, and growing a real estate business.” – Laurie Mecier-Brochu, Chief Executive Officer-Partner at Four Seasons Sotheby’s International Realty
“Consumer trust and transparency. Buyers and sellers are more informed — and more skeptical — than ever. They’re not just looking for agents; they want advisors who are tech-savvy, emotionally intelligent, and deeply honest. We’re leaning into this by helping agents build personal brands, sharpen their communication, and use data to educate, not intimidate clients. The future of real estate is high-touch and high-trust..” – Kevelyn Guzman, Regional Vice President of Coldwell Banker Warburg
“By 2040, 6.9 million of net new homeownership growth will be derived from Hispanics (4.8m), Asians (2.7m) and Blacks (1.2m). White homeownership is expected to decline by 1.8 million. As a result, it is a business imperative to appropriately strategize both nationally and locally for this homeownership increase.” – Cerita Battles, Head of Community & Affordable Lending at Chase Home Lending.Â
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