HousingWireHousingWire
Starting this fall, Pittsburgh Steelers fans could win money toward a home purchase every time the team returns a kickoff or punt for a touchdown, thanks to a new partnership between the Steelers and Howard Hanna Real Estate Services.
The real estate company, headquartered in Pittsburgh, will serve as the presenting sponsor of the Take it to the House Sweepstakes. The promotion offers fans the chance to win financial assistance toward buying a home through Howard Hanna Real Estate Services and Howard Hanna Mortgage Services.
If no kickoff or punt return touchdowns occur during the regular season or playoffs, the prize pool will roll over and grow each week, the Steelers announced.
“At Howard Hanna, we’re proud to continue our deep-rooted connection to Pittsburgh and its iconic sports culture,” Howard Hanna III, CEO of Hanna Holdings Inc., said in a statement. “This partnership showcases our commitment to making homeownership dreams come true for our community.”
Beyond the sweepstakes, Howard Hanna Real Estate Services will also play a role in several fan and community engagement initiatives, including sponsorship of the Steelers’ first-round draft pick tour. The video series will capture the player’s first experiences in Pittsburgh, such as stops at notable city landmarks and institutions.
Additionally, the company will be a supporting sponsor of SteelHERS Social, part of the team’s “Women of Steel” platform designed to celebrate and connect the team’s female fanbase.
“Just like Steelers Nation, Howard Hanna is proud to call Pittsburgh home,” said Dennis Cestra Jr., president of Howard Hanna’s Pennsylvania region. “We’ve been listing and selling homes across Steelers Country for decades, and this partnership is a powerful way to celebrate that legacy.”
