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FirstHome IQ and Crib Equity partner to address down payment challenges by Sarah Wolak for HousingWire

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Financial literacy resource provider FirstHome IQ has announced a partnership with Crib Equity, a co-investment platform that aims to improve affordability by increasing the down payment and lowering debt.

Crib Equity’s model matches borrowers’ down payments as an investment rather than a loan, eliminating additional debt burdens for first-time homebuyers. Per Crib Equity’s website, the company can contribute up to 50% of a borrower’s total down payment and approved closing costs, which typically covering up to 30% of the home’s total value.

The company claims that buyers who take advantage of the model can achieve homeownership up to two times faster, reduce monthly mortgage payments by up to 25%, increase purchasing power, and maintain financial flexibility by keeping savings or investments intact.

When the borrower decides to sell or repurchase Crib Equity’s share, the home’s equity is split based on the percentages invested by the parties at the time of purchase, the company explained.
“Our mission at Crib Equity perfectly aligns with FirstHome IQ’s commitment to financial education,” Skye Laudari, co-founder at Crib Equity, said in a statement. “Together, we’re not just helping people reach the milestone of homeownership sooner — we’re ensuring they do so with financial confidence and stability for the long term.”

Recent data from FirstHome IQ reveals that the average American scores only 57% on basic financial literacy assessments. In tandem with the data, the partnership aims to address both down payment challenges and financial knowledge gaps.

“By combining FirstHome IQ’s educational platform with Crib Equity’s accessible funding solutions, we’re creating a complete pathway to successful homeownership,” said Kristin Messerli, executive director at FirstHome IQ.

“This partnership empowers the next generation of homebuyers with both the knowledge and financial tools they need to enter the market with confidence.”

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