HousingWireHousingWire
A month after launching its new Private Exclusive Listings (PX) feature, agent-driven offer, negotiation and collaboration platform Final Offer has acquired Private Collection, a source of listing information for off-market properties.
Financial terms of the deal were not disclosed. Final Offer said the addition of Private Collection adds more than $1 billion in off-market inventory to its platform.
“The acquisition of Private Collection accelerates Final Offer’s market share of enterprise brokerage customers seeking to provide their agents with a tool to share off-market listings within their brokerage as well as their clients and prospective clients,” Final Offer said in a prepared statement. “With full integration into Final Offer, buyer agents can share and comment on exclusive listings and then make offers and negotiate the transaction seamlessly within one integrated platform.”
Final Offer, an HW 2025 Tech winner, enables agents to provide their buyers with early access to pre-market listings within their brokerage, giving them a competitive advantage in buying properties before they reach the broader market. The proptech startup said that Private Collection customers and their sellers will now be able “to receive, counter and accept offers as well as utilize a buy-it-now option (The Final Offer Button) within Final Offer, allowing buyers to purchase a property without the risk of losing.”
The Exclusive Listings feature allows properties to be marketed twice—as an exclusive pre market listing, then “potentially leveraging the open market either before or after the first offer is in hand to cast the widest possible exposure,” the company said.
The acquisition and launch of PX comes amid a debate over the National Association of Realtors’ Clear Cooperation Policy, which requires Realtors to list a property on the MLS within 24 hours of marketing.
The Massachusetts-based proptech firm has made several other acquisitions. In July 2024, Final Offer acquired the North American operations of Openn Negotiation — another negotiation platform and offer platform that operated in Canada.
The company has raised close to $16 million in investments from Second Century and over 100 real estate professionals since it’s founding in January 2021. It currently operates in 11 U.S. states and in Canada.
