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February’s Best Real Estate Social Media Ideas: 28 Topics You’ll Love​ by KW Marketing Team for KW Outfront Magazine

Coming up with fresh ideas to keep your leads and clients in love with your brand can be difficult work. Fortunately, we’ve got 28 February ideas in our quiver to help you foster fond feelings between you and your followers. Consider us your content Cupid.

Week 1

  • Feb. 1 – It’s Frugal February! Share some saving tips with your sphere so they can be financially ready to hit the ground running when the housing market heats up!
  • Feb. 2 – Groundhog Day is here. Check to see if the weather will change or if it’s more of the same! Ask your audience if they’re ready for spring or prepared for more winter.
  • Feb. 3 – Honor Black History Month with a graphic from Designs combined with a caption that shares what Black History Month means to you. 
  • Feb. 4 – It’s t-minus 10 days to Valentine’s Day! That means reservations. Highlight some of the most romantic restaurants in your community and let your audience know if they’re still accepting reservations.
  • Feb. 5 – Speaking of love, head to Designs to highlight a new listing that’s stolen your heart. 
  • Feb. 6 – While you’re messing around with Designs, share a Home Value graphic to let your followers know what houses are going for in your area.
  • Feb. 7 – It’s Feel the Love Friday! Share your favorite weekend activities and then crowdsource more from your sphere.

Week 2

  • Feb. 8 – Are your followers ready for some football!? Help them prepare for the big game by sharing your favorite snack food recipe.
  • Feb. 9 – And the winner is …! Send some heartfelt congratulations and/or condolences to fans of the winner and/or loser of the big game. 
  • Feb. 10 – What does everyone talk about on the Monday after the big game? Advertising! See which brand your sphere thinks had the best ad last night.
  • Feb. 11 – Show your support! Highlight a Black-owned business, vendor, or provider in your community and thank them! ✨
  • Feb. 12 – There are so many different kinds of love! Share a picture of you with the person you consider your best friend and what they do to support you.
  • Feb. 13 – Get your followers excited for a listing that’s about to hit the market! (Hint: Use one of our Coming Soon graphic templates!) 
  • Feb. 14 – Happy Valentine’s Day! Spread the love with a holiday graphic! 
  • Feb. 15 – It’s Sleep-In Saturday! Highlight a listing with the perfect bedroom for hitting the snooze button. 

Week 3

  • Feb. 16 – You know what time it is. It’s time to go to Designs and generate a mid-month Market Update for your eager sphere.
  • Feb. 17 – Happy Presidents Day! Use a holiday graphic to celebrate.
  • Feb. 18 – You know how to make sure your client is a happy customer. Share a client testimonial to show off your expertise.
  • Feb. 19 – Time to get the word out on your killer inventory. Use a For Sale graphic to make it happen. 
  • Feb. 20 – It’s awesome to see splashes of color around town! Highlight your favorite local mural and make sure to tag the artist. Let them know you love their work.
  • Feb. 21 – Who feels like eating at home on Friday? Help your followers decide where to dine by highlighting a Black-owned restaurant in honor of Black History Month.
  • Feb. 22 – Flying back from Family Reunion? Share your favorite housing market insights with your sphere!

Week 4

  •  Feb. 23 – What gets your creative juices flowing? Share your favorite way to be creative with your audience and ask them what helps them think outside the box.
  • Feb. 24 – You’ve put in the work to be an industry expert. Let your community see your knowledge with a little-known fact about the ins and outs of your profession. 
  • Feb. 25 – Sold! Show off a house that’s just sold with a graphic from Designs.
  • Feb. 26 – Open house incoming! Drum up some interest with an Open House graphic from Designs. 
  • Feb. 27 – A lot can change in a month. Make sure to keep your followers updated with a Neighborhood Snap
  • Feb. 28 – How are your New Year’s resolutions and goals coming along? Check in on your progress and ask your audience how they’re progressing. Follow up and provide encouragement. 

Looking for more inspiration? Follow us on social!
@https://www.instagram.com/kellerwilliamsrealty/ 
@https://www.facebook.com/KellerWilliamsRealty/ 
@https://www.linkedin.com/company/keller-williams-realty-inc 

Share Your Tips and Strategies

Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!

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