Seven Reasons Every Agent Should Make Family Reunion a Non-Negotiable Part of Their Year
What Is Keller Williams Family Reunion?
It depends on who you ask.
Some say Family Reunion is the one event they can’t afford to miss every year. For many associates, yearly attendance is all about meeting new people, expanding networks, unlocking partnerships, and building a solid referral base.
Others attend FR for fresh market insights and new strategies to level up their businesses. And then there are those who go to experience life-changing stories from world-renowned keynote speakers. Whatever their reason for attending, nearly everyone agrees Family Reunion is a chance to get energized and inspired, and to learn alongside thousands of the industry’s most driven agents. FR is a game-changer if you want to shift your mindset and grow.
But don’t just take our word for it – hear what Family Reunion means to agents and leaders who’ve experienced it firsthand.
1. A Game-Changing Event for Every Agent
Family Reunion isn’t just for top producers or big names. (Though, you’ll find them headlining some of our most-coveted business-building panels.) Whether you’re new to real estate or an industry veteran, the annual event is for anyone who aspires to be the best in their field and achieve more in their business.
“I’m blown away by how much I’ve learned. I’m getting ready to do a recap with my coach for our office, and it feels like I’ve been handed GOLD.”
– First-time Family Reunion attendee, Collegeville, Keller Williams Greater PA Region
“You can network with people and forecast what’s coming up in the market. [You get to] be with everyone from your office and have a good time!”
– Keller Williams Associate and Family Reunion 2024 attendee
From market updates, researched-backed economic forecasts, and story after success story, you’ll find everything you need at Family Reunion to make an immediate impact.
2. Shift Your Mindset, Find Your Focus
Annual attendance at FR is a non-negotiable for thousands of KW associates. Agents return each year because they know FR is the event that keeps them and their business fresh, sharp, and thriving. Whether you hone in on marketing, master a new system, or build a stronger team, FR breakouts, and mainstage sessions will help you shift your mindset so that you walk away with a renewed commitment to growing and succeeding all year long.
Is lead generation your focus for 2025? Maybe you need tips for better time-blocking or data-driven forecasts so you can plan for what’s ahead. Whatever your focus for this year, Family Reunion is packed with dynamic presentations that offer something for everyone. “The energy at Family Reunion is unmatched. It’s the perfect place to refocus, set new goals, and gain new strategies that will carry you through the next year.”
– Ben Tilbury, Agent, Keller Williams Realty – Central Coast
3. Get Inspired with Epic Keynote Speakers
With inspiring keynote speakers and targeted breakout sessions, Family Reunion is designed to bring you insight and information you can use now and throughout your career. This year, we’re thrilled to have Jamie Kern Lima, founder of IT Cosmetics and a trailblazer in the beauty industry, as our inspirational keynote speaker. Known for her resilience and entrepreneurial spirit, Jamie will share powerful insights on leadership, perseverance, and how to turn your vision into reality. Her story of overcoming challenges and building a billion-dollar business will inspire you to push past your limitations and unlock your full potential.
Looking for that extra executive-level boost? The CEO Summit is absolutely where you’ll want to be. In this exclusive FR experience, you’ll join Gary Keller and KW leaders in conversation with engaging keynote speakers who will open your mind to transformative ideas and inspire you to think big.
4. Existing and Aspiring Teams: Elevating and Expanding
Your next partner could be waiting for you at FR. Just ask Mike Zinicola and Greg Erlanger. In 2008, Mike and Greg attended Family Reunion as individual business owners, each focused on growing their own operations. But after hearing from a top producer who had achieved $150 million in sales, they. Both realized their goals were too small. The breakout session inspired them to combine their strengths and build a team. Today, the EZ Sales Team has expanded to 83 agents across Cleveland, Cincinnati, and Columbus, and as Mike recalls, the decision to join forces started right there at Family Reunion.
“We realized walking back from that breakout session that if we put our talents together… we [would] become an unfair advantage in the marketplace. That day at Family Reunion pretty much changed my life because it gave me some tools that I never thought of before. And because of that, we were able to put the EZ Sales Team together.”
– Mike Zinicola, Realtor/Team Leader for the EZ Sales Team at Keller Williams Realty
Family Reunion isn’t just about collecting new ideas – it’s also about shifting your mindset, scaling your operations, and pushing yourself to achieve more than you ever imagined.
5. Networking and Building Long-Term Relationships
One of the biggest perks of Family Reunion? Networking. With over 170,000 agents worldwide, Keller Williams associates have access to one of the largest and most powerful networks of real estate professionals. Whether you’re looking for new partners, referral sources, or someone to brainstorm with, the in-person connections you make at Family Reunion are invaluable.
“I’ve been to Family Reunion 23 times, and it just gets better every year. The energy, the speakers, the connections—it’s unmatched … Family Reunion is where I find the inspiration and tools to keep improving. I wouldn’t miss it for the world.”
– Terese Brittingham, Operating Principal, Keller Williams Realty Group and Team Lead at the Terese Brittingham & Thomas McCouch Team
“The networking here is unbelievable. Whether you’re just starting out or you’re a top producer, you’ll find people who are just as driven as you and willing to share their knowledge.”
– George Kelly, Regional Tech Trainer, Greater PA Region
With attendees from coast to coast and across the globe, this one-of-a-kind event offers opportunities to establish lasting relationships and nurture potential partnerships.
6. Staying on Top of New Tech & Industry Trends
FR Exhibit Hall: Its Own Experience!
At Family Reunion, the exhibit hall is where real estate challenges meet real-world solutions. With hands-on learning demos from KW Tech and KW Labs, it’s the perfect spot to discover new platforms and products that can boost your efficiency and production. You can also visit with representatives from KW Communities and vendors from across the industry who offer everything you need to stay ahead in the ever-evolving real estate landscape.
Breakout Sessions: Dive Deeper into Key Topics
In addition to the exhibit hall, Family Reunion offers an all-access pass to a wide range of breakout sessions that dive deep into topics across the real estate spectrum. Whether you’re looking to refine your marketing strategies, master time management, or learn the latest in KW Command and technology, breakouts have something for everyone. Expect to walk away with practical insights you can implement immediately, from lead generation and conversion techniques to strategies for marketing, branding, and closing the deal. With sessions on everything from financials to leadership, you’ll leave with fresh ideas to take your business to the next level.
“If you’re not at Family Reunion, you’re missing out. This is the one event where you can get everything you need to supercharge your business for the next year.”
– George Kelly, Regional Tech Trainer, Greater PA Region“It’s my first Family Reunion. I came out here to make my PC [Productivity Coach] program stronger, learn how to build our team even better, and keep our productivity going up.”
– Nathaniel Rottmayer, Productivity Coach & Market Center Tech Trainer, Collegeville, Keller Williams Greater PA Region
7. Level Up Your Leadership
In addition to all the business systems, Family Reunion also focuses on leadership, culture, and team building – essential elements for growth at every stage of your career. You’ll get practical ideas for improving your leadership skills and building a supportive, high-performance team. With top industry leaders sharing their best practices and networking opportunities around every corner, you’ll leave feeling inspired and ready to take your business to new heights.
“You don’t just meet other agents at Family Reunion, you meet true partners. It’s all about building long-lasting relationships that fuel each other’s success.”
– Mary Cheatham King, Owner & Lead Broker of Mary Cheatham King Real Estate, Operating Principal, Crystal Coast, N.C.
