HousingWireHousingWire
ERA Experts — a franchise affiliate of ERA Real Estate — has made a strategic investment in Austin-based Sprout Realty LLC, which will now operate as Sprout Realty ERA Powered.
Leaders said the move is aimed at accelerating Sprout Realty’s growth across Austin, Waco, Dallas-Fort Worth and other parts of northwest Texas, while allowing the firm to maintain its brand identity and leadership structure.
Both companies will continue to operate independently under their existing leadership.
The combined firms now represent 111 agents who handled 1,563 transactions and $738 million in sales volume in 2024.
“Sprout Realty’s strategic move to collaborate with ERA Experts was driven by the opportunity to elevate our brand and expand our reach, both locally and globally,” said Cody Cooper, founder and managing broker of Sprout Realty ERA Powered. “With $800 million in sales over the past seven years and a team of 80 dedicated agents, we’re thrilled about accessing ERA’s national and international markets.
“Our plans to scale the Sprout Realty brand to Waco, Dallas-Fort Worth, throughout northwestern Texas and beyond, combined with our new partnership with ERA Experts, will amplify our resources for agents and provide unparalleled reach for our clients.”
Sprout Realty — founded in 2017 by Cooper — is known for its strong focus on agent development and local market knowledge. Under the new structure, Cooper and Barrett Tilson, Sprout Realty’s chief operating officer and co-owner, will continue to lead the firm.
Matt Menard, the broker/owner of ERA Experts, said the investment aligns with the firm’s strategy to expand its regional footprint through partnerships with like-minded brokerages.
“As we focused on optimizing our recent affiliation with ERA Real Estate, we were very interested in creating scale to rapidly expand our reach in the Austin market and beyond,” Menard said.
“To that end, we looked for a like-minded and forward-thinking firm to partner with. In our mind, Sprout Realty’s commitment to investing in their agents to help them accelerate their journey to industry excellence coupled with their unparalleled dedication to their clients was the perfect fit and we are so excited to pursue our growth plans together.”
Greg Young, another broker/owner of ERA Experts, said the age and energy of Sprout Realty’s team positions them to serve a growing segment of first-time homebuyers.
“Sprout Realty’s agents, most of whom are in their 30s, are well-positioned to attract and serve the current generation of first-time homebuyers in markets that are growing increasingly popular thanks to expanding economies and more affordable home prices than many other states,” Young said.
“Equipping them with ERA’s extensive suite of business building tools, technology and platforms will elevate their business, while giving them access to ERA’s uniquely collaborative network.”
