HousingWireHousingWire
Luxury real estate auction house Concierge Auctions has entered a co-marketing partnership with proptech startup Luxury Presence, announced today.
The collaboration offers Luxury Presence’s clients the ability to promote upcoming auctions, in addition to using the Concierge Auctions platform as a tool in the buying and selling of high-end listings, according to a press release. The partnership also gives Concierge’s agents and brokers access to Luxury Presence’s advanced website design, hosting and SEO services.
“As the auction tool for luxury property agents and the only real estate auction company to partner with a listing agent on every sale, we are thrilled to partner with Luxury Presence to further support our agents with best-in-class digital marketing solutions,” said Chad Roffers, CEO of Concierge Auctions. “This partnership underscores our commitment to providing cutting-edge resources to help our agents thrive in the digital landscape and reach their most discerning clients.”
As part of this partnership, the two companies will collaborate on marketing initiatives to promote exclusive, co-branded campaigns and resources.
“Partnering with Concierge Auctions allows us to bring our digital expertise to a broader audience of luxury agents,” said Malte Kramer, CEO of Luxury Presence. “Auctions build interest and competition for real estate in a finite time period, just as they do for expensive art, cars, yachts, and antiques. Together, we’re creating new ways for agents to elevate their marketing capabilities and connect with clients in today’s competitive market.”
Luxury Presence and Concierge Auctions have preexisting, overlapping clients, including Dawn McKenna of The Dawn McKenna Group of Coldwell Banker and Seth O’Byrne of the O’Byrne Team Compass.
“The real estate industry has changed, which is why the resources provided by Luxury Presence and Concierge Auctions are so integral to my team,” O’Byrne continued. “Agents working in this new environment require modern tools that can inspire tech-savvy clients to engage in new conversations about real estate. I’m excited to see how this new partnership between Concierge Auctions and Luxury Presence can generate new synergies that will benefit the O’Byrne Team.”
