HousingWireHousingWire
Century 21 Real Estate has announced a new affiliation with Kobetz Realty Inc., a full-service brokerage based in Ukiah, California.
The move expands Century 21‘s presence in Mendocino County and the surrounding region.
Founded in 2020 by broker/owner Benjamin Kobetz, the firm will now operate as Century 21 Kobetz Realty.
Kobetz, a lifelong Mendocino County resident, transitioned into real estate in 2017 after a career in his family’s motorsports dealership, where he developed sales and finance experience.
He launched his brokerage three years later, focusing on client-first service and building a strong internal team.
“There are few brands that can compare to the Century 21 brand when it comes to physical resources, brand identity, and company culture,” Kobetz said. “I spent much of my professional career working in my family’s business, where I learned the value of developing genuine relationships and fostering a supportive internal culture.
“Despite the international footprint of the Century 21 system, they never forget that every individual matters.”
Kobetz Realty currently serves clients across Mendocino, Lake and Sonoma counties with services in residential, commercial and ranch real estate.
As part of Century 21, he and his team will gain access to the brand’s technology tools, marketing platform, training and lead generation systems.
“My family’s business put me in an incredible position when I began my own entrepreneurial journey,” Kobetz said. “However, what I’m most grateful for isn’t the pre-existing reputation that it provided me with; instead, it’s the values and personal philosophy that I still use to guide my company today.
“Being family-oriented is a true commodity, and I believe that our family-driven atmosphere is how we set ourselves apart.”
Mike Miedler, president and CEO of Century 21 Real Estate, said that Kobetz’s experience and local roots make him a strong addition to the company’s California network.
“Benjamin brings a lifetime of sales experience to the Century 21 brand, but more importantly, he further reinforces the brand’s emphasis on family values,” Miedler said. “His homegrown knowledge of Northern California is an incredible asset to the Century 21 California-based network, but we are even more confident knowing that behind his knowledge is a genuine passion for the communities he serves.”
Century 21 has completed numerous affiliations, acquisitions and mergers this year — including moves in Florida, Oregon, Georgia, Colorado and Nevada.
