More bang, fewer bucks: Budgeting for paid digital marketing by Justin Ulrich for HousingWire

HousingWireHousingWire Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical. Situation In today’s competitive…

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These counties have the greatest risk of a housing downturn: Attom by Jeff Andrews for HousingWire

HousingWireHousingWire Housing markets across the country have stalled due to elevated mortgage rates and limited for-sale inventory, but some counties are at risk of a more dramatic downturn. That’s according to a report released Thursday by Attom, which concluded that areas around New York City, Chicago and inland California are…

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FHA finalizes updates to reverse mortgage debenture interest rates by Chris Clow for HousingWire

HousingWireHousingWire The Federal Housing Administration (FHA) on Wednesday published Mortgagee Letter (ML) 2024-18, which implements updates to debenture interest rates and reimbursements for Home Equity Conversion Mortgage (HECM) program claims proposed in July. The ML goes into effect on Sept. 28. Debenture interest refers to the percentage of a return…

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