Arc Home adds OptifiNow’s advanced CRM to aid sales, marketing efforts by Kennedy Edgerton for HousingWire
HousingWireHousingWire OptifiNow announced the implementation of its high-tech customer relationship management (CRM) platform with nonqualified mortgage (non-QM) lender Arc Home LLC on Tuesday. The platform offers a new broker scoring system designed for better account management and a tagging system to improve email marketing campaigns. The CRM company launched in…
Continue reading →