JPAR’s Jessica Conrad on seller consultations and how agents can demonstrate value by Kennedy Edgerton for HousingWire

HousingWireHousingWire On the RealTrending podcast produced by HousingWire, host Tracey Velt chats with San Antonio-based Realtor Jessica Conrad in the final installment of JPAR Real Estate’s four-part Settlement Strategy Playbook series. Conrad discusses best practices for transparent conversations between listing agents and sellers, the value of educating sellers on the…

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Understanding PPC (pay-per-click) advertising by Justin Ulrich for HousingWire

HousingWireHousingWire In today’s digital marketing landscape, Pay-Per-Click (PPC) advertising has emerged as a powerful tool for real estate and mortgage businesses seeking immediate visibility and results. According to recent studies, businesses make an average of $2 in revenue for every $1 spent on Google Ads, highlighting PPC’s potential to drive…

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