Lofty releases automated agent marketing solution by Jonathan Delozier for HousingWire

HousingWireHousingWire Real estate technology firm Lofty has announced the launch of Lofty Bloom, a new automated marketing solution aimed at helping real estate professionals focus on specific ZIP codes and generate high-quality seller leads. The platform combines direct mail, digital retargeting and artificial intelligence-driven followups, Lofty explained. Lofty Bloom also…

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Better to retire $530M in debt through deal with SoftBank arm by Flávia Furlan Nunes for HousingWire

HousingWireHousingWire Better Home & Finance Holding Co. — the parent of digital mortgage lender Better.com — has restructured about $534 million of its outstanding debt with SB Northstar, the asset management subsidiary of SoftBank, the company announced on Monday.  Better is retiring $530 million of outstanding debt accruing interest at…

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Has reverse mortgage ‘momentum’ among financial advisers slowed? by Chris Clow for HousingWire

HousingWireHousingWire Over the past several years, the reverse mortgage industry has sought to make progress with financial advisers. The industry views these professionals as a key constituency for referrals and wants them to understand the potential power of incorporating a reverse mortgage into a client’s holistic financial plan. But more…

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