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Better hires former FHFA AI leader Leah Price by Flávia Furlan Nunes for HousingWire

HousingWireHousingWire

Digital mortgage lender Better.com has hired Leah Price, who previously led fintech and artificial intelligence innovation efforts at the Federal Housing Finance Agency (FHFA), to lead its technology platform.

Price joined the FHFA in 2024 as a senior financial technology and innovation specialist. In January 2025, she was promoted to lead its Office of Financial Technology. She played a key role in the FHFA’s TechSprint event on generative AI.

Prior to her time at the FHFA, she spent roughly two years at fintech Figure Technologies as vice president of the lending ecosystem and six years at Fannie Mae.

Price’s departure from the FHFA comes amid discussions about government efficiency under U.S. DOGE Service initiatives, along with the potential for Fannie Mae and Freddie Mac — the enterprises overseen by the FHFA — to exit conservatorship.

With this new hire, Better.com aims to fuel the adoption of its Tinman AI Platform among lenders across the country.

According to Price, the goal is to “democratize access to cutting-edge artificial intelligence” and make it available to lenders of all sizes, not just the largest and most technologically advanced originators.

Better designed Tinman to automate decision making, eliminate bottlenecks, and optimize mortgage origination and homeownership services. It integrates various functions including point-of-sale, customer relationship management, pricing engine, loan origination and underwriting calculations.

Vishal Garg, CEO and founder of Better, noted that the technology has decreased the cost of originating a loan by more than 40% compared to the industry average.

“Our loan officers have compressed a staggering 80% of their back-office costs using our platform,” he added.  

Better Home & Finance Holding Co., the parent company of Better.com, has faced financial challenges and reported a loss of $51 million in the first quarter of 2025. But in a recent interview with HousingWire, Garg revealed that March marked the company’s first profitable month since 2022.

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