HousingWireHousingWire Real estate technology firm Lofty has announced the launch of Lofty Bloom, a new automated marketing solution aimed at helping real estate professionals focus on specific ZIP codes and generate high-quality seller leads. The platform combines direct mail, digital retargeting and artificial intelligence-driven followups, Lofty explained. Lofty Bloom also…
Continue reading →HousingWireHousingWire Redfin may have been acquired by Rocket, but it still operates a real estate listing portal and it doesn’t want the industry to forget that it too has skin in the the debate surrounding the  National Association of Realtors’ (NAR) Clear Cooperation Policy (CCP). According to a statement from Redfin CEO Glenn…
Continue reading →HousingWireHousingWire Better Home & Finance Holding Co. — the parent of digital mortgage lender Better.com — has restructured about $534 million of its outstanding debt with SB Northstar, the asset management subsidiary of SoftBank, the company announced on Monday. Better is retiring $530 million of outstanding debt accruing interest at…
Continue reading →HousingWireHousingWire Over the past several years, the reverse mortgage industry has sought to make progress with financial advisers. The industry views these professionals as a key constituency for referrals and wants them to understand the potential power of incorporating a reverse mortgage into a client’s holistic financial plan. But more…
Continue reading →HousingWireHousingWire The web of support services and infrastructure that governs the long-term care industry is in need of a serious expansion. A rapidly aging population and the increasingly common desire among older Americans to age in place must be considered, according to a study published this month by researchers at…
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