Why digital marketing is important for lenders and loan officers

97% of consumers search for local businesses online, and 78% of marketers report that digital marketing significantly increases business revenue. If you’re not leveraging digital marketing in today’s mortgage landscape, you’re missing out on a significant opportunity.  In our fast-paced, technology-driven world, digital marketing has become an essential competitive advantage…

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Announcing the 2024 Women of Influence!

HousingWire is excited to announce the winners of the 2024 Women of Influence award, recognizing 100 women who are shaping and propelling the housing economy forward with their impressive achievements. This year marks the 15th year of this award program.  Many of this year’s winners mentor women in the industry,…

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Chris Knapp named president of Proper Rate

Proper Rate, a joint venture between Guaranteed Rate and residential brokerage @properties, has tapped Chris Knapp to lead the company as president. Knapp boomeranged back to Chicago-headquartered Guaranteed Rate after he left in 2019. He held posts at rivals CrossCountry Mortgage, Draper & Kramer Mortgage Corp. and, most recently, Wintrust…

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