Navigating the narrative: Strategic messaging for mortgage banking executives

In the ever-evolving landscape of mortgage banking, executives face the critical challenge of leading their teams through turbulent times. The current market, characterized by the “higher for longer” scenario, presents unique obstacles: originators grapple with lower production, low housing inventory, and high rates, while operations professionals endure layoffs and relentless…

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Why your Instagram is not creating loyalty

In the fast-paced world of social media, real estate professionals are increasingly turning to Instagram to grow their client base and establish their brand. However, many find that their efforts aren’t translating into the loyalty and engagement they hoped for. The root cause? A widespread reliance on “talking head” videos…

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2024 RealTrends GameChangers saw tremendous growth over last five years

These brokerage firms and leaders are changing the game in real estate.  Every year, RealTrends chooses GameChangers based on five-year, transaction side percentage data from the RealTrends Verified 500. This year, we chose seven independent brokerage firms and 10 franchises who grew their businesses at astronomical rates. United Real Estate topped the charts with…

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