HousingWireHousingWire
President Donald Trump on Friday signed the Homebuyers Privacy Protection Act (H.R. 2808), establishing a nationwide ban on the abusive use of trigger leads beginning in March 2026.
The legislation had broad mortgage industry support. It cleared the House in June and the Senate by unanimous consent in August, with bipartisan sponsorship from Reps. John Rose (R-Tenn.) and Ritchie Torres (D-N.Y.), along with Sens. Bill Hagerty (R-Tenn.) and Jack Reed (D-R.I.).
“This new law is a major victory for mortgage borrowers that will protect them from the barrage of unwanted calls, texts and emails they too often received immediately after applying for a mortgage,” Bob Broeksmit, president and CEO of the Mortgage Bankers Association (MBA), said in a statement. “It will create a more efficient, responsible, and respectful home buying process when it goes into effect on March 5, 2026.”
Broeksmit added that the MBA will “work with our members and federal agencies to ensure a seamless transition over the next six months.”
The law bars companies from making offers of credit unless a consumer provides explicit consent, or the offer comes from their existing originator, servicer, bank or credit union. Firms must also be prepared to extend a “bona fide” credit offer.
While most trade groups applauded the law, some industry professionals are less enthusiastic about its opt-in requirement for consumers.
Critics told HousingWire the measure could give retail lenders another way to box out competitors, raising questions about whether the rule protects consumers or undermines competition.
Jim Nabors, president of the National Association of Mortgage Brokers (NAMB), called the bill a “victory” for American consumers.
“Consumers now have more control over the information they receive as part of the homebuying process, and they can now eliminate trigger lead abuses while preserving their use in appropriately limited circumstances.”