HousingWireHousingWire
If you’ve been in real estate for any amount of time, you’ve probably come across real estate memes that have either made you laugh – or softly cry to yourself – likely because they were so true. Chances are, you’ve thought about texting them to fellow real estate agents or posting them on social media – and you should! Real estate memes are a smart way to connect with your network and stay top of mind.Â
We’ll share 75 laugh-out-loud real estate memes to boost your marketing. Pull up a chair, grab a drink (and maybe a friend) and prepare to laugh – and relate.
Why memes belong in your real estate marketing plan
Before we get into the laughs, we need to talk about why memes are beneficial to your marketing strategy. Real estate memes are the perfect way to connect with your network.
Every marketing move isn’t just to get a new client. It’s also important to connect with people on a personal level and build relationships with others in the industry. These connections will lead you to people who can help support your business, whether it be a lead, a referral or finding new partners to collaborate with in the future.
- Drive engagement: Studies have shown that 60% of internet users regularly share memes resulting in boosted engagement.
- Gain visibility through sharing: When people share a meme, you create an organic reach that is hard to duplicate. With each share, you increase your online presence.
- Reinforce your brand: With each meme you post, you make yourself more relatable and approachable. This helps to solidify your brand and keeps you top of mind for future business.
- Cut out the noise: Building an engaging social media presence requires you to stand out in a sea of other real estate agents doing the same thing. An eye catching, funny meme is the perfect way to get someone to stop scrolling and share.
Without further ado, let’s get on with the memes! We’ve split them into categories so you know which memes are geared toward specific audiences.
Memes for agents
Being a real estate agent feels a bit like being a magician – sometimes you’re a hard working strategist while other times you’re a therapist trying to hold everyone together. It’s all in a day’s work, but real estate memes about the hustle of agent life capture the chaos and comedy only we can appreciate.
1. I guess you don’t want to sell your listing
A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent)
2. Getting to know you, everything about you
A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent)
3. You think you know, but you have no idea
4. I can do it. I can do it.
A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent)
5. Maybe we should wait
A post shared by LendFriend Mortgage (@lendfriend)
6. Maybe we should wait
7. IYKYK
8. In it to win it
A post shared by Real Estate Humor (@actuallyagents)
9. Solicitations for days
10. Vacation? Good one
Related article
The ideal real estate agent schedule + 12 time management tips for success
11. Nope, we’re done here
12. Bait and switch
13. It’s all about perception
Related article
How to become a luxury real estate agent
14. That successful feeling
15. Smile, you’re on
Memes for buyers
From hair-pulling bidding wars to the economy impacting affordability, buyers tend to go on an emotional rollercoaster when purchasing a home. These real estate memes for buyers are sure to make them laugh and relate. Oh, and did I mention they’re great attention grabbers for lead gen?
16. Alternative currency
17. I will find you the one
18. Peek-a-boo, where are you?
19. Always hire a professional
20. You have to be qualified
21. Get off the fence
22. This could be us
23. I’m the queen of the world
Related articles
10 best practices for working with homebuyers (& getting referrals)
From consultation to closing: The definitive homebuying checklist
24. I’m watching you
25. I love helping people
26. Don’t go it alone
27. Pick one
Memes for sellers
We’ve all been there – explaining to a homeowner why their 1970’s shag carpet or eccentric oddities won’t add value to their home. These real estate memes poke a bit of fun at the quirks that come with working with sellers – and a few that are great for landing some listings.
28. List with me
29. I’ve got skills
30. You get what you pay for
Related article
An agent’s guide to hiring a real estate photographer
31. Zillow said what?
32. Call me
33. Beware of dog
34. Yes, that’s what I’m saying
Related article
3 FSBO scripts that actually book appointments (+ tips for using them)
35. Cheese me up please
36. FSBO
37. All I want for Christmas
Memes for investors
If you’ve ever worked with a real estate investor, you probably already know that they speak their own language. These deal-chasing clients deserve their own meme-worthy moments to help you connect with your next investor, who hopefully has a sense of humor.
38. It’s all a gamble
39. Even grandma knows what’s best
40. Image is everything
41. Flip that house
42. Investor special
43. Drive-by showing
44. The investor got it first
45. Before and after
46. A walk on the wild side
47. Contemplating commercial real estate investing
48. Competition is fierce
Memes for financing a home
One of the most important networking you can do as a real estate agent is to land a few solid relationships with mortgage lenders. You want to work with someone you can trust, but also someone who meshes well with your personality and the types of clients you are trying to attract. These real estate memes for financing a home are sure to land you a few new mortgage lending friends.
49. Listen Linda
50. The broke buyer
51. No pre-approval, no showing
52. Proof of funds
53. You bought what?
54. It’s been 84 years
55. That credit score though
56. How much are you looking to put down?
Memes for open houses
Open houses are either super successful – or flop like a fish out of water. These open house real estate memes are sure to be a hit with any agent who’s been in the business for a while. I dare you not to laugh!
57. Thank goodness for toilet paper
58. Please be locked
59. Lonely, I’m so lonely
60. Don’t eat all the cookies
Related articles
23 creative open house ideas to drive foot traffic, get leads and sell fast
Digital open house sign-in solutions agents swear by for lead generation
61. Hello, neighbor
62. Don’t do this, please
63. The waiting game
Memes for the wild side of real estate
These memes from the wild side of real estate are just for you – or your other friends in the industry. These are the ones my agent friends and I are usually sharing in our real estate groups online or with each other privately to have a good laugh.
64. Well, that’s unfortunate
65. That can’t be it
A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent)
66. Yeah, that’s a no from me
67. Well, that was a waste of time
68. I thought you said you were ready
69. What could possibly be under there?
70. Don’t be this guy
71. It will be fun, they said
72. I love my job
73. I’m fine, it’s fine, everything’s fine
74. Sometimes it be like that
75. Don’t give away our secrets
How to use real estate memes effectively
Before you start reposting every meme that makes you laugh, it’s important to follow a few key tips that will help you get the results you’re looking for. Memes are fun, but they work best when used intentionally.
- Know your audience: Choose memes that reflect the humor and struggles of your target audience. (ie. first-time buyers, luxury sellers, investors or commercial clients)
- Don’t overdo it: Use memes as part of your real estate marketing plan, but be sure to mix it up with your other marketing strategies.
- Stay on-brand: Use the same fonts, colors or tone that reflect your brand. Add your logo to self-created memes to maintain brand recognition.
- Stay current: Stay on top of the most recent trends while they’re hot. Don’t be afraid to put a real estate spin on a pop culture movement.
- Be consistent: Just like any other marketing strategy, memes are most effective when used on a regular basis and not sporadically.
If you need help staying on top of your content marketing, be sure to check out Coffee & Contracts. They offer agents a full array of real estate marketing tools to use on their social media. From ready-to-use memes to monthly content calendars, they have just what you need to build your online presence, find your brand voice and engage with your audience. Instead of spending hours figuring out what to post, let Coffee & Contracts do the heavy lifting for you.
Visit Coffee & Contracts
When to use real estate memes
Timing really is everything – especially when it comes to using humor in your real estate marketing strategy. If you’re looking to spark engagement with potential clients, here are some of the best times to use real estate memes.
- As a regular part of your marketing strategy: There’s never a bad time to share a funny meme with your followers. Use the power of engagement through memes in your everyday marketing strategy.
- When engagement is down: Real estate goes through seasons of highs and lows that can affect how consistent we are with our marketing. By sharing funny real estate memes, you will bring some personality back to your feed and restart engagement.
- When your audience needs a laugh: Let’s be honest, real estate can be stressful. Sometimes you just need to share a meme to lighten the mood.
- When you need to reconnect: Memes are a casual and low-pressure way to connect with past clients and cold leads to simply remind them you’re still active in real estate and ready to serve.
Now that you know how to use memes to boost your real estate marketing and drive engagement from them, it’s time to make sure you have a place to store and nurture all your new leads. Make sure you are using a CRM like the one from Real Geeks to help you organize your contacts and get results. It also features automated follow-ups, lead tracking and other built-in marketing tools so you never miss an opportunity to convert a meme-loving follower into a client.
Visit Real Geeks
The full picture: Real estate memes
Your real estate business is serious, but that doesn’t mean that your marketing can’t be funny and relatable. One of the best ways to get new clients is to connect with them – and sometimes a funny meme is all it takes. Some of my best friends and colleagues came from networking online and sharing ridiculous moments in real estate – including these silly memes. These relationships lead to future referral business and staying top of mind with your existing network.
You can use memes outside of marketing as well, like sending a buyer meme to a client in the midst of a bidding war or working with an FSBO client who is being difficult. Use memes to lighten the mood during a difficult transaction and keep the connection with your client strong. If you’re looking to generate leads, real estate memes are a great way to gain new followers and build better relationships. So go ahead – share a few of your favorites or create your own. With a bit of creativity and consistency, you’ll start to see your engagement soar.
​
