Reba McEntire joins Realtor.com marketing campaign targeting struggling homebuyers by Jonathan Delozier for HousingWire

HousingWireHousingWire Realtor.com has launched a new national advertising campaign featuring country music artist and actress Reba McEntire as the company aims to offer reassurance to prospective homebuyers who are navigating a historically difficult real estate market. The campaign, titled “Nearly Home,” incorporates sitcom-style ads that draw on real buyer experiences…

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AppraisalVision launches AI-powered appraisal execution system by Jonathan Delozier for HousingWire

HousingWireHousingWire AppraisalVision has restructured its platform into what it describes as the mortgage industry’s first fully autonomous appraisal execution system. This comes on the heels of a new partnership with Alpha7X, an artificial intelligence (AI) firm with a focus on automating mortgage operations. The shift eliminates the need for traditional…

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Compass introduces ‘Family Office’ division for ultra-wealthy clients by Jonathan Delozier for HousingWire

HousingWireHousingWire Compass Real Estate has launched a new business unit aimed at catering to ultra-high-net-worth clients and family offices. The new division — called Compass Family Office — is led by Agent Cindy Scholz and will focus on providing strategic, long-term real estate services to individuals and entities managing significant…

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