Trump spares homebuilders on Canadian and Mexican imports, but China’s tariff hits hard by Jeff Andrews for HousingWire

HousingWireHousingWire President Donald Trump ended months of suspense on Wednesday by announcing his long-awaited new tariff regime, and the result is mixed for homebuilders. The good news is Trump didn’t place any new tariffs on goods from Canada or Mexico. He’s also allowing the one-month pause on tariffs for some…

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FOA enlists new marketing agency in renewed push by Chris Clow for HousingWire

HousingWireHousingWire Top-five reverse mortgage lender Finance of America (FOA) has enlisted creative advertising agency David&Goliath (D&G) to serve as its new creative agency of record (AOR), following a competitive process including several other candidate agencies. The company — which formally announced the arrangement on Thursday — includes business and brand…

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How Sierra Pacific is scaling without a factory-line approach by HousingWire Staff for HousingWire

HousingWireHousingWire In a live-recorded episode of Power House at the Housing Economic Summit, HousingWire President Diego Sanchez sat down with Suzy Lindblom, chief operating officer at Sierra Pacific Mortgage, to explore the company’s growth strategy and how it’s navigating today’s lending environment. After consulting with Sierra Pacific for six months,…

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