Senate passes trigger leads bill, measure heads to House by Flávia Furlan Nunes for HousingWire

HousingWireHousingWire The Senate on Tuesday approved the trigger leads bill, which limits the use of “abusive“ digital marketing tools to reach potential borrowers. Mortgage trade groups commended the passage of the bipartisan legislation known as the Homebuyers Privacy Protection Act (S. 3502). The bill has been sent to the House…

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Citi looks to grow market share with mortgage.com platform by Sarah Wolak for HousingWire

HousingWireHousingWire On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. The company has an aggressive marketing goal to reach the No. 1 spot in organic home-buying search within six months, which…

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