17 indispensable AI tools for real estate agents by Amy Fridhi, Emile L’Eplattenier for HousingWire

AI Chatbots

Chatbots and enhanced customer interaction tools offer real estate agents a significant advantage by changing how they connect with clients. These AI-driven systems provide instant, round-the-clock responses to client inquiries, ensuring potential leads are engaged the moment they show interest in listing or buying a home.

Here are some of our favorite real estate AI tools for customer engagement and interaction:

10. Roof AI

Starting price: Call for pricing

Best features:

• AI-powered chatbot
• Marketing automation
• Behavioral tracking

Our take on Roof AI

Roof AI is a dynamic tool for real estate agents. It offers an AI-powered chatbot that excels at engaging potential clients and automating lead generation. This system interacts with users in real-time, answering inquiries, qualifying leads and scheduling viewings. We love how the system can respond to inquiries and future leads via text, Facebook Messenger and on your website. Roof AI’s ability to handle initial client interactions allows agents to focus on more complex aspects of their business, improving overall productivity. It’s a powerful solution for teams and brokerages who want to integrate AI chat with their existing IDX websites.

Visit Roof AI

11. Structurely

Starting price: Starts at $499 per month (3-month minimum contract)

Best features:

• AI conversational assistant
• Human-quality AI phone calls
• Lead qualification
• CRM integration

Our take on Structurely

Structurely is an innovative AI conversation tool specifically designed for real estate agents to enhance lead qualification. It uses artificial intelligence to engage with and qualify leads through natural, automated conversations, allowing agents to focus on the most promising prospects. Structurely’s latest innovation is an AI-powered phone assistant that calls your leads to qualify them. The AI’s voice is nearly indistinguishable from a human voice. You can hear an example of Structurely’s voice AI speaking with a live lead on their website. (warning: it’s a little bit creepy)

By responding to inquiries in a timely and intelligent manner, Structurely helps you streamline the initial stages of client interaction, making the lead nurturing process more efficient and effective. It offers teams and brokerages a turnkey solution to integrate AI-powered chat and voice with their existing sales workflow.

Visit Structurely

12. Tidio

Starting price: Free (paid plans start at $29/month)

Best features:

• Chatbots
• Live chat capabilities
• Free for up to 50 conversations per month
• Email marketing

Our take on Tidio

Tidio is a specialized AI chatbot tailored to meet the unique needs of real estate agents and brokers. This intuitive tool engages potential clients in real-time, providing immediate responses to queries about listings and property details and scheduling viewings. By automating initial customer interactions, Tidio improves client engagement and assists in capturing leads more effectively, allowing real estate agents to focus on high-priority tasks. Even better, Tidio is free for up to 50 conversations per month. This makes Tido an ideal choice for newer agents who want to experiment with AI chat on their websites.

Visit Tidio

Property valuation and market analysis

AI-supported property valuation and market analysis tools give real estate agents a decisive edge in quickly and accurately determining property values and understanding market trends. By leveraging large datasets, these tools offer precise, data-driven valuations and insightful analysis. These are essential for setting competitive prices and advising clients effectively. 

Here are some of our favorite AI tools for real estate property valuation and market analysis:

13. HouseCanary

Starting price: $16 per month for one user

Best features:

• Accurate property valuation
• Track and predict market movements
• Risk assessment and forecasting
• AI-powered ChatGPT-style assistant
• Two custom valuation reports are included in basic plan

Our take on HouseCanary

HouseCanary offers advanced analytics and valuation models to help real estate agents understand their local markets in granular detail. The platform provides precise property valuations and market forecasts, assisting agents in pricing properties accurately and understanding future market trends. HouseCanary’s ChatGPT-style CanaryAI feature allows agents to query the company’s database of 136 million properties in plain English — speeding up the time-consuming property research process dramatically.

The platform’s real value for agents is in the company’s industry-leading property valuation reports. HouseCanary’s detailed reports enable agents to offer data-driven advice to clients, ensuring informed decision-making in both buying and selling processes.

Visit HouseCanary

14. CoreLogic

Starting price: $149/month

Best features:

• Comprehensive property data
• Advanced analytics 
• Market trend analysis

Our take on CoreLogic

CoreLogic stands out as an excellent resource for real estate agents, offering advanced analytics and property data solutions. It provides comprehensive insights into property values, market trends and risk assessment, enabling agents to make well-informed decisions and offer expert advice to their clients. With its deep dive into local and national real estate data, CoreLogic helps agents stay ahead in a competitive market by equipping them with detailed and reliable information.

Visit CoreLogic

Commercial real estate market trends

AI tools that specialize in market trends and data analytics are invaluable for real estate agents. They offer a deep dive into the complexities of the property market. These tools access vast amounts of data, analyzing patterns and trends to provide agents with insights about the market.

Here are some of our favorite AI tools for commercial real estate market trends:

15. Reonomy

Starting price: $49/month

Best features:

• Machine learning technology
• Extensive data network
• Ownership portfolios

Our take on Reonomy

Reonomy offers comprehensive AI-driven analytics and property data. This platform specializes in commercial real estate, providing agents with deep insights into property histories, ownership details and market trends to help investors find off-market properties. It helps agents to facilitate informed investment decisions and aid in strategy development. Reonomy’s rich data repository and analytical capabilities make it an invaluable asset for agents looking to excel in the commercial real estate sector.

Visit Reonomy

16. AirDNA

Starting price: Free (paid plans starting at $15/city/month)

Best features:

• Comparative data
• Investment analysis
• Revenue optimization

Our take on Airdna

AirDNA is a data analytics company specializing in the short-term rental market, focusing on providing insights for properties listed on platforms like Airbnb and VRBO. AirDNA leverages a wealth of information, including rental rates, occupancy rates and seasonal trends, to offer detailed analysis and forecasts. Their tools and reports aim to empower users with actionable intelligence to maximize their returns in the dynamic short-term rental space.

Visit AirDNA

AI productivity tools for agents

The latest versions of ChatGPT and Deepseek offer a quick and easy way to write emails, ads and listing copy, but they cannot interact with your MLS or help you stay organized. AI productivity tools designed for real estate agents can. These tools can pull information directly from your MLS to create CMAs and find the perfect property for your clients.

17. Sidekick

Starting price: $25/month

Best features:

• Calendar and email management 
• Natural language search for your MLS
• Creates emails, listing descriptions and CMAs
• Affordable monthly pricing

Our take on Airdna

Sidekick is an AI assistant for real estate agents built on OpenAI’s ChatGPT 4 platform. Its user-friendly chat interface allows you to quickly and easily get property information from your MLS, draft emails, CMAs and listing descriptions, and even schedule meetings. While many of Sidekick’s can be accomplished using ChatGPT or similar large language models, we think it’s ease of use makes it an ideal choice for busy agents and teams.

Visit Sidekick

The full picture: AI tools can benefit your bottom line

Believe it or not, this list is just the tip of the iceberg. Every day, companies are developing new ways to use AI to effectively improve business processes and streamline tasks.

As scary as it may be to embrace something new, AI tools are an invaluable resource for real estate agents. Their unique functionalities enhance and support many aspects of your business. From refining lead generation and enhancing property valuations using insightful data analysis to streamlining transaction management, AI empowers agents to operate at their optimal best.

Integrating AI tools into your weekly routine not only boosts your operational efficiency but also provides insights that lead to more informed decision-making. AI tools can also improve client experiences by elevating the level of service you’re able to provide — simply because you have more time on your hands. By automating routine tasks, these tools allow agents to focus on the most important part of your business — building stronger, more meaningful relationships with clients and offering top-tier client service.

Our methodology: How we chose the best AI tools for real estate for 2025

Vetted by HousingWire’s expert real estate agents, brokers and coaches offer in-the-trenches insights into the latest technology and business strategies for real estate professionals. Since 2006, HousingWire has been the go-to resource that provides the full picture of the U.S. housing market for housing professionals.

To find the best AI tools across several categories, we analyze dozens of products and platforms, view product demos, read countless customer reviews, and consult with agents and brokers we know. We also apply our combined experience as licensed real estate agents, brokers and brokerage marketers (we have about 50 years between us on the editorial team!).

We do all of this with the reader in mind, analyzing each tool to give you, beloved reader, a clear, concise breakdown of its features, benefits, pricing, ease of use, return on investment, value for money, client support and appropriateness for your career stage. We hope our hard work saves you a lot of clicking around the internet to find the right tools for your business!

Frequently asked questions

What are real estate AI tools, and how do they work?

AI tools for real estate agents are software solutions that automate and enhance various aspects of real estate operations. They analyze large datasets to provide insights, automate tasks like lead generation and client interaction, and assist in property valuation and market analysis.

How can I start using AI tools in my real estate business?

Begin by identifying areas in your business that could benefit from automation. Which tasks require your personal touch, and which ones take up your valuable time without contributing much to your bottom line? Some of the real estate AI tools on our list offer trial periods, allowing you to test drive them before fully integrating them into your workflow.

Do I need technical skills to use AI tools?

Not necessarily. Most AI tools for real estate agents are user-friendly and require minimal technical expertise. However, basic familiarity with digital tools and a willingness to learn new technologies will certainly help you to succeed with them!

Can AI tools replace the need for personal interactions in real estate?

Nope. We sometimes wish that were true! But AI tools for real estate agents are meant to complement personal interactions, not replace them. They can automate your repetitive tasks, for example, allowing you to focus on building relationships and providing personalized service.

How reliable are AI market analysis and trend predictions in real estate?

AI market analysis and predictive analytics are increasingly reliable. Their algorithms get better with each closed transaction, in fact. They analyze extensive and diverse data sets. In the case of Top Producer, as one example, they can help real estate agents pinpoint which homeowners are most likely to list their home in the coming months. However, AI tools for real estate should be used in conjunction with your hard-earned real estate experience and expertise for the best results.

What are the costs associated with integrating AI tools into my real estate business?

Costs vary widely depending on the tool and its features. Some AI tools designed for real estate agents offer free basic versions, while others require monthly or annual subscriptions. It’s important to evaluate the ROI in terms of time saved and value added to your real estate business.

How do I ensure data privacy and security when using AI tools in real estate?

Choose AI tools for real estate that comply with data protection laws like GDPR and have robust security measures. Regularly update your systems and educate yourself and your team on best practices for data privacy.

What is the learning curve for adopting AI technology in my real estate practice?

The learning curve depends on the specific tool and your familiarity with technology. Many AI tools are designed to be user-friendly, and providers often offer training and support to facilitate adoption.

Will using AI tools require me to change my current way of working?

While AI tools might require some adjustments to your workflow, they are generally designed to integrate seamlessly with existing practices. The aim is to enhance and streamline your work, not completely overhaul it.

How do I stay updated with the latest AI tools and trends in real estate?

Staying updated requires a proactive approach. Follow real estate technology blogs, read industry articles (like this one!), participate in webinars and conferences, and network with other professionals to learn about the latest tools and best practices.