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You’ve likely heard of hashtags before, but if you’re like many agents, you may not know exactly how to use them in the most effective way. Hashtags are an easy tool for increasing your social media presence with minimal effort – and hashtags are free! We’ll teach you the best real estate hashtags to use, why and when to use them, give you hashtags to use yourself plus I’ve included some of my favorite real-life examples.
What are real estate hashtags?
Hashtags consist of a # symbol, followed by a word or phrase (example: #vettedbyhousingwire). A hashtag is a tool used on social media platforms to group content together and help the general public using the platforms see similar content they may be interested in. Hashtags first became popular on X (Twitter) and are now commonly used on most platforms.
For social media companies, the goal is to keep consumers on their platform as long as possible, and hashtags are an important part of showing people more stuff they might like to achieve this goal. When a consumer clicks on a particular hashtag, they’ll be directed to other posts that also include that hashtag, even if they do not already follow the poster’s account.
Why use hashtags for real estate?
For us agents, using real estate hashtags is a great way to expand our audience on social media. If you include the hashtag #BostonRealEstate on one of your posts, users who are already searching for content involving real estate in Boston may also see your post. Hashtags are your key to increasing your visibility and potentially finding new clients.
Strategically using real estate hashtags also allows you to intentionally position your content to connect with specific consumers. This could be a specific type of client, such as first-time home buyers or downsizers. It could also be a specific geographic area, like a particular neighborhood.
Pro Tip
Decide on a few hashtags that represent you and your brand, and use them every time you post something. That way, when someone looks up that hashtag, they’ll see all your posts, and you’ll build a recognizable brand.
When and where to use real estate hashtags
Not all social media platforms respond to hashtags the same way, just as some platforms prefer short videos versus long videos versus text-based content. Tailor your usage of hashtags to the specific platform you’re using to maximize your results. Here’s how to best use (or not use) hashtags on the most popular social media platforms:
List of the best real estate hashtags
General real estate hashtags:
- #realestate
- #realestatetips
- #realestateadvice
- #realtor
- #realestateagent
- #realestatesales
- #realtorlife
- #realestatebroker
- #realestateexpert
- #homes
- #property
- #house
- #referrals
- #referralagent
- #commercialrealestate
Buyer hashtags:
- #firsttimebuyer
- #homebuyer
- #buyahouse
- #buyahome
- #homebuying
- #homebuyingtips
- #homeownership
- #homebuyingjourney
- #homeownershipjourney
- #firsthome
- #welcomehome
- #homebuyer
- #firsttimehomebuyer
- #luxuryhomes
- #investor
- #investment
- #househack
- #househacking
- #dreamhome
- #buyeragent
- #homesweethome
- #househunting
- #relocation
- #moving
- #inspection
- #homeinspection
- #buywithme
Seller hashtags:
- #homeforsale
- #sellersagent
- #homeselling
- #homesellingtips
- #downsizing
- #listingagent
- #listing
- #houseforsale
- #realestatelisting
- #justlisted
- #forsale
- #luxurylisting
- #luxuryhome
- #sold
- #justsold
- #pending
- #acceptedoffer
- #realestatesales
- #propertysales
- #homesales
- #curbappeal
- #openhouse
- #antiquehome
- #newhome
- #newconstruction
- #condo
- #multifamily
- #singlefamily
- #neighborhood
- #luxuryliving
- #seller
- #cashoffer
- #listwithme
Local hashtags (replace “Boston” with your city/town/neighborhood):
- #Bostonrealestate
- #Bostonhomesforsale
- #Bostonproperties
- #lifeinBoston
- #livinginBoston
- #Bostonhomeexpert
- #Bostonhousing
- #Bostonhomesearch
- #sellingBoston
- #Bostonhouses
- #Bostoncondos
- #Bostonapartments
- #Bostonrentals
- #Bostonopenhouse
- #Bostonexpert
Mortgage/financing hashtags:
- #preapproval
- #preapproved
- #mortgage
- #loan
- #lender
- #prequal
- #financing
- #fhaloan
- #valoan
- #appraisal
- #downpayment
Interior design hashtags:
- #design
- #staging
- #interiordesign
- #designer
- #architecture
- #decor
- #style
- #homestyle
- #homestying
- #colorpalette
- #renovation
Examples of real estate agent hashtags
Wondering how the top agents on social media use real estate hashtags? Take a look at the examples below and follow their accounts for even more examples:
Example 1: Instagram
Example 2: TikTok
Example 3: LinkedIn
Example 4: YouTube
Real estate hashtags best practices
Now that you know how hashtags work and which ones to use, fine-tune your hashtag skills with these best practices:
- Avoid spaces if your hashtag has more than one word in it. Example: #RealEstate instead of #Real Estate. The space will turn your two-word hashtag into simply “#Real.”
- Capitalize each word in a multi-word hashtag. This makes it easier to read.
- Keep them short. One to three words maximum work best.
- Use a combination of general and specific hashtags. Example: #RealEstate #Boston.
- Don’t use any punctuation or characters in your hashtags. Stick to letters only.
- Look at what’s trending on the platforms you’re using, and make a point to incorporate trending real estate hashtags whenever possible. This makes your content more attractive to the algorithm, and it’ll show your post to more people.
- Embed hashtags into your posts, instead of just listing them at the end, to make your content read more seamlessly.
The full picture
Using hashtags for real estate in a purposeful way can help you reach more people and increase your social media presence. Think quality over quantity. Add this strategy to your social media plan, and see the results over time.
About Ashley Harwood
Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts in 2018. She developed training materials, classes, and coaching programs for her fellow introverts. Beginning in 2020, Ashley served as Director of Agent Growth for three Keller Williams offices in the Boston metro area. She’s now the Lead Listing agent for the Fleet Homes team in Massachusetts and a regular contributor to Vetted by HousingWire. She created The Quiet Success curriculum and has taught thousands of real estate agents nationwide. She has also been a guest speaker at top industry events and has been named a leading real estate coach by prominent industry publications.
